We partner with brands to help them increase their download velocity, and rank keywords.
WHY APP STORE VISIBILITY (ASV) MATTERS
ASV is the process of optimizing mobile apps to rank them higher in the app store's results. Having a high app ranking leads to more visibility, and opportunities for organic app downloads.
Example: If you have a camera app, you would want your app to rank high when people search for "camera app". If your app keyword ranks, more people will see it when they use your keyword.
According to Forrester, 63% of apps are discovered through app store searches. This makes searches in the app store the most used method for discovering and downloading new apps. At Google, Ankit Jain reporter that "For the average app, search makes up the vast majority of installs."